I am Maritza Del Real, born in the beautiful country of Mexico, and blessed for having the opportunity to travel since my young age to discover the beauty and magic of several cultures, which later on, led to my interest in finding out the peculiarities of consumer behaviour on different social circles.
I consider myself as a work team leader, able to solve critical situations with creative solutions, believing that ¨working together and with a smile, there is nothing that we cannot achieve¨.
Create attractive and useful content across different channels to reach your desired audience to boost conversions.
Develop an engaging and effective social media strategy for your business
Design and manage online and offline events and experiences to address your marketing goals.
Lead the process of delivering a new product or improving an existing offer to expand your business.
Promote a positive reputation of the company, and maintain a strategic relationship with your customers, partners, government, community, and press.
Client: Shimara events Mexico
Managed a partnership with retailer store Liverpool Mexico on International Mother’s day, to create an experience for brand awareness and increase the engagement with our loyal customers and leads in a 360 campaign.
Results: Brand exposure on new communication channels owned by special guests of the event, and leads from the event turning into conversions
Developed a social network, named as “Writing the change”, between the government and young artists of Nayarit interested in applying their talent in the creation of projects related to the fight against corruption in Mexico.
Results: Launch of the scriptwriting contest “Escribiendo el Cambio” (writing the change, supported by the Local State Congress and the Youth Institute; with the presence of an international jury that chose the winning script from the 40 participants under the proposal of Transparency in government.
Created an attractive communication proposal for the public that will understandably communicate the annual results to improve the reputation of the auditing institution of government.
Results: Under the concept “We tell you what we count”, for the first time the annual achievements were reported through animated video spots shared on Facebook, thus allowing feedback from the public.
Client: Canacintra USA
Increased the brand awareness in Mexico and the USA, and achieve the association of new members to the chamber of commerce.
Results: Coordinated and attended joint sponsorships & international Events in in Houston, Texas, Mexico City and Veracruz, Mexico, and achieved an increase of the membership register